Creativity is just connecting things..Steve Jobs I didn’t plan to do digital marketing. Digital Marketing happened to me. When I was struggling to start a business in the technology realm, I stumbled into this business. I like to believe that I am a born programmer. When marketing industry initiated it’s digital transformation, I happened to be in the crossroads. In spite of the lack...
If you don’t like to read, you haven’t found the right book. J.K Rowling I have been a bookworm for as long as I can remember. I started reading quite early. I can’t remember even a brief period I have stayed away from reading. The medium has changed from time to time. I started reading in Malayalam when I was very young. As English reading became less of a cognitive load, I have read many...
The best way to predict the future is to invent it.Steve Jobs A few years into my career as an engineer, I had this weird idea. I have to do my own business. Like every other careers, entrepreneurship is nothing like it looks from outside. There are many myths of entrepreneurship that needs to be busted. myth 1 -it’s a glamorous career. Stories are always written about the winners. Most...
What difference does it make to the dead, the orphans and the homeless, whether the mad destruction is wrought under the name of totalitarianism or in the holy name of liberty or democracy?Mahatma Gandhi Politics has always been a very emotional topic for the highly political. I remember local tea shops in Kerala displayed ‘Politics discussion Not Allowed’ 20 years back. Local tea...
Although we live in a civilized society, the business world remains a jungle.Mohammed Bin Rashid Al Maktoum Digital is new; everyone is excited. The CEO wants to tick all the items in the digital checklist. He wants a great website. The traffic target has been set. A Social media team has been created. Even a large part of the marketing budget has been allocated to digital. In this enthusiasm...
Did you take the bait ? This is not my confession. This is a list of your mistakes too. One of the strategies I have adopted after I stopped being a reckless adventure-seeking maniac is to figure out my frequent mistakes. This helps me become a less reckless adventure-seeking maniac. my ego, my enemy It took a lot of time for me to recognize that my ego is not always my friend. It is helpful, but...
